Academic Writing

Journal Articles

  • 2024. Kefala, Christina. “Beyond Barbie: Representations of Whiteness in China’s Digital Advertisement.” New Media and China, 0(0) 20594364241301522.

  • 2023. Kefala, Christina. “Who Runs the World? Young Foreign Women Entrepreneurs in China: Online Businesses, Race and Gender.” Journal of Ethnic and Migration Studies, 50(6) 1336-1354.

  • 2023. Kefala, Christina. “I’m not an Alien, I am a digital ethnographer. Doing online research through China’s social media.” Digital Asia, Brill, 10.

  • 2022. Kefala, Christina and Lan, Shanshan. ‘'End of the Chinese Dream? Young Western Entrepreneurs’ Trajectories of Leaving China During Covid-19.” Asian Anthropology, 21(3) 197-210.

Book Chapters

  • 2025. Kefala, Christina. “Foreign Creative Entrepreneurs in China’s Fashion Industry.” In H. Ø. Haugen & B. Wang (Eds.), Handbook on Migration to China, (pp. 169- 178). Elgar.

  • 2025. Kefala, Christina. “As the water flows: Locating digital ethnography in nature.” In D. Hammett & N. Holmes (Eds.), The Routledge Handbook of Field Research, (pp. 25-26). Routledge.

Book Reviews

  • 2025. Kefala, Christina. “The EU Migrant Generation in Asia. Middle-Class Aspirations in Asian Global Cities. By Helena Hof. UK: Bristol University Press, 2022, 264 pp.” Asian Anthropology, 1-3.

  • 2022. Kefala, Christina. “Book Review: 'Skateboarding and Urban Landscapes inAsia: Endless Spots'. By Duncan McDuie-Ra. Amsterdam University Press, 2021, 210 pp. ” International Institute for Asian Studies (IIAS).

Public-Facing Writing and Media

  • 2024. Kefala, Christina. “Plastic Humans Everywhere!”. American Ethnological Society

  • 2024. Kefala, Christina. “Inside China’s Growing Sustainable Fashion Movement”. SAPIENS

  • 2024. Kefala, Christina. “Visual me: Recreation of reality (?)”. American Ethnological Society

  • 2024. Kefala, Christina and Dey, Ipsita. “Photographic ‘Returns’ to Field Sites: Introduction”. American EthnologicalSociety

  • 2022. Kefala, Christina. “An Ethnographic Encounter with ‘White AI’. American Ethnological Society

  • 2022. Kefala, Christina. ‘'Why Young Chinese Are Turning Their Backs on Western Brands?’. Sixth Tone